Swedish Absolut Vodka recently presented their new brand-embassador: Lenny Kravitz. Lenny is following a Promo series called "inspired by..." featuring artists from all over the world to produce their piece of work for the Absolut brand and it's image.

"Kravitz said that he was inspired by Absolut’s core values of clarity, simplicity and perfection. ‘There’s nothing more simple, clear or perfect than the essence of true love,’ he says. ‘Once I’d felt that, the track just came.’"

Ok, Catching Lenny was a nice draw by Absolut's marketeers. However.. I don't like Kravitz preaching about the "core values" and him being used as a super-icon for Absolut. How come this shift from the more decent Absolut "Whatever" strategy to this stadium-banger? Is the Absolut Claim getting just random now picking up anything that could be nice for the brand image?


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absoluttracks.com
absolutmetropolis.com
 

He mace,

bist du am Wochenende in Weimar? Vielleicht könnte man sich ja mal
treffen. Bin jedenfalls froh, das wieder Kommunikation zwischen uns
stattfindet :)
Habe mir deine Problematik, an zu vielen stellen blogs lesen zu müssen
zu herzen genommen und bin auf ein super Tool gestolpert. Ein online RSS
Aggregator für Antville. Schau dir das ganze mal unter
mizubitchy.antville.org bzw.
mizubitchy.antville.org an. Ich denke das wird die
Lösung um mehrere Blogs betreiben zu können und trotdem den Überblick zu
behalten ( typolis.net ). Werde mir mal
gedanken machen wie man das am besten in Typolis einbindet. And then
... move mizubitchy ;)

cu
sam
 

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